The challenge: launch a new BVG TikTok in a saturated market with unique, Berlin-charm content—no viral trends, no staff faces. The solution: a comedy format with hand puppets telling self-deprecating tales of Berlin’s transport chaos. In-house production kept it authentic, fast, and flexible. Results: ~3M views, 6K+ followers in month one; now 48M views and 1.4M interactions, all without influencer marketing.
The BVG TikTok Puppet Show
Awards
Shortlist
Interactive & Mobile
Social Media Campaigns
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Credits
Client:
Berliner Verkehrsbetriebe (BVG) – AöR –
Agency:
Creative Director:
David Morales
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