Brief:rnDistracted driving causes most car accidents in Switzerland. That’s why the Swiss Council for Accident Prevention (BFU) launched a nationwide prevention campaign.
Solution:rnEye-catching parking spaces remind drivers: always stop before doing distracting activities. Each parking space represents a distraction that is especially dangerous.
Media: rn7,000 street posters along main roads all over Switzerland and billboards around highway restaurants and gas stations.
