A digital sport “phoneboarding” was invented for a Facebook event. Inspired by the snowboard culture, it used smartphones instead of snowboards. Fans were able to watch the contest across the world and take part via Facebook Live. Phoneboards were connected to Facebook Live comments. When somebody wrote a comment with the hashtag #happy or #easy, the phone started to vibrate and shifted one team a little closer to the finish line.
PhoneBoarding
Awards
Nomination
Interactive & Mobile
Social Media Campaigns
Details
Categories:
Country:
Year:
Credits
Client:
Slovak Telekom
Agency:
Account Director:
Ladislav Ffazekaš
Art Director:
Jakub Kuvik
Eduard Drexler
Alexandra Šebíková
Client Account Director:
Ondrej Mikuš
Copywriter:
Martin Krafčík
Roman Krmášek
Teodor First
Creative Director:
Peter Michalka
Rasto Michalik
Designer:
Petra Kořenková
Veronika Holaňová
Martin Szabó
Production Company:
Pavol Eichler
Strategic Planner:
Kamil Charvát
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