Play for the Whopper

Burger King and PlayStation joined forces to promote Burger King’s home delivery service and Play station’s new Playlink platform. The aim of the promotion was to challenge Burger King customers who ordered home delivery to play for their order against the delivery driver on Playlink, using either Singstar or Knowledge is Power. The winners enjoyed a free dinner and the glory of winning.

Awards

Nomination Promotions & New Media Live Stunts

Details

Credits

McCann Spain

Account Team: Marta Torrecillas Carmen Casado
Agency Producer: Álvaro Fernández de Araoz
Art Director: Matías Ivan Visciglia
Copywriter: Miguel Moreno Mónica Moro Jon Lavín
Creative Director: Jon Lavín Mónica Moro: Chief Creative Officer Raquel Martínez
Film Director: Toño Mayor
Producer: Pedro Alarcón
Technical Director: Enrique Moreno

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