“Pohl stays stable” was developed as the positioning and claim for the table base manufacturer Pohl during the rebranding process. The company is specialized in the gastronomy and hospitality sectors. rnAs a guerrilla marketing and memorable giveaway element the Pohl chock was created for the field service. The chock highlights the product advantage: it solves a problem that would never have occurred with an original Pohl base.
Pohl stays stable.
Awards
Bronze Award
Print & Outdoor
Special Outdoor
Details
Categories:
Country:
Year:
Credits
Client:
Pohl & Co. Metallwarenerzeugung GmbH & Co. KG
Agency:
Creative Director:
Marco Steiner
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