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Porsche Taycan – Tesla Targeting

Our brief and objective was to steal market shares from the only competitor in the E-Sportscar-Segment that Porsche has – Tesla. The idea is developed from a technological insight: the screens used in Teslas are 12.3, 15 or 17 inch big. This format, together their operating system and internet connection became targeting criteria that made sure we knew exactly, that our ad would only be seen by Tesla-Drivers. And only for them our message was crafted as well.

Awards

Bronze Award Integrated & Innovation Best Use of Data

Details

Categories:

Country:

Year:

Credits

Client:

Porsche Schweiz AG

Agency:

TBWA Switzerland AG

Agency Producer: Domenico Catena
Art Director: Isabelle Benz
Business Director: Danijel Sljivo
Copywriter: Lisa Bolte
Creative Director: Angelo Sciullo Calvin Kröhne
Other: Manuel Wenzel Nadja Stickl

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