Did you know 1 in 12 sheep is gay? Because they don’t breed, many rams are killed. With wool prices at an all-time low, we created a new revenue stream for Sheep Farm Stücke, and a safe home for gay rams. Rainbow Wool is the world’s first gay textile thread for queer rights. Their wool was crafted into products and launched by German queer icon Bill Kaulitz, sparking a global conversation on equality. All profits support LGBTQ+ charities.
Rainbow Wool
Awards
Equal Star
Bronze Award
Interactive & Mobile
Social Media Campaigns
Details
Categories:
Country:
Year:
Credits
Client:
Schäferei Stücke
Agency:
Art Director:
Camille Nizet
Kai West Schlosser
Rohil Borole
Tanvi Phalak
Creative Director:
Dennis Fritz
Director:
Lukas Tielke
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