Fewer and fewer young people opt for skilled trades, including the decorating profession, which has a negative image of being dirty, undemanding, and under-recognized. The use of impactful images, surprising perspectives, and acoustic experiences focuses on the sensual side of the profession. Sounds odd, makes happy.
Recruitment Campaign “Sounds odd, makes happy.”
Awards
Bronze Award
Interactive & Mobile
Social Media Campaigns
Details
Categories:
Country:
Year:
Credits
Client:
Bundesverband Farbe Gestaltung Bautenschutz
Agency:
Art Director:
Josephine Jänicke
Melanie Troyke
Consulting:
Tessa Ludolph
Consulting & Online Marketing:
Anne Kautz
Polina Sereda
Copywriter:
Maximilian Grundler
Creative Director:
David Stadtmüller
Executive Creative Direction:
Alf Frommer
Video Editing:
Dominik Lehmann
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