The use of smartphones outgrew our abilities to control ourselves and we tend to use them everywhere. O2, as a responsible Slovak mobile service provider acknowledges its part of guilt on this behavior and decided to create the campaign to prevent the use of smartphones behind the wheel. That is why we created special app, which controlled the use of a smartphone while driving. Once the drivers didn’t use the phone, we rewarded them with free data each month.
Rewarding app for responsible drivers
Awards
Member Club Gold Award
Interactive & Mobile
Mobile Apps
Details
Categories:
Country:
Year:
Credits
Client:
O2 Slovakia
Agency:
Art Director:
Andrej Valko
Maros Morvajov
Jozef Kyselica
Copywriter:
Slavomir Artim
Adam Baška
Matej Valo
Creative Director:
Peter Šurin
Designer:
Martin Maderic
Programmer:
Ondrej Danko
Jan Katona
Andrej Paulov
Patrik Elias
Peter Jurco
Tomas Macho
Lukas Anda
More Mobile Apps Works
-
Nomination Interactive & Mobile Mobile Apps
Fanstars
Ogilvy & Mather Prague
-
Nomination Interactive & Mobile Mobile Apps
The First Marathon of Responsible Driving
BBDO RussiaProximity Russia
-
Silver Award Interactive & Mobile Mobile Apps
Peek Calendar
Velvet DP OÜ