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Rights against the Right – The first trademark that stops trading Nazi merch.

Together with our client Laut gegen Nazis e.V. we secured the trademark rights for the best-selling German and international Nazi-Codes at the European Trademark office. As new rightful owners, we can force Nazi shops to destroy the merch bearing these codes and claim compensation for each sale. It’s a world-first approach and legal hack to stop the spread of Nazi codes once and for all. This groundbreaking idea has had a 2.2 Billion media reach without any media budget.

Awards

Gold Award Brand Experience PR / Events
Silver Award Brand Experience Point of Sale Experience and Activation
Silver Award Integrated & Innovation Integrated and Innovation for non-profit / public service / NGO
Shortlist Integrated & Innovation Best Use of Data
Shortlist Interactive & Mobile Social Media Campaigns
Shortlist Interactive & Mobile Interactive & Mobile for non-profit / public service / NGO
Shortlist Interactive & Mobile Any Other

Details

Categories:

Country:

Year:

Credits

Client:

Laut gegen Nazis e.V.

Agency:

Jung von Matt AG / Hamburg02100 Digital GmbH / HamburgRedgert Comms GmbH / BerlinSehsucht Berlin GmbH & Co. KG / Berlin

Art Director: Dennis Mayerhöffer Maarten Dijk
Creative Director: Christian Woelky Elena Knittelfelder Sarah Buggle

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