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Riverbike

To promote the bike service of the Swiss sports retailer Ochsner Sport, we came up with an idea. The idea was to make Switzerland’s most hopeless bikes rideable again. Namely, those that lie at the bottom of Swiss rivers. And to turn them into a limited edition that cannot be bought, but only auctioned. In turn, 100% of the proceeds will go to Swiss water protection.rn

Awards

Bronze Award Brand Experience Promotions

Details

Categories:

Country:

Year:

Credits

Client:

Ochsner Sport

Agency:

thjnk Zürich / ZürichOchsner Sport / Dietikon

Art Director: Leandro Disler Raymi Mendoza
Creative Director: Lukas Amgwerd Lukas Frischknecht

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