Background: The Swiss Sports Retailer “Ochsner Sport” wants to strengthen the brand’s sports competence in “Running” and bring the brand’s positioning “Switzerland is our sports ground” to life in an innovative way.nSolution: The first running podcast that only runs when the users run themselves.nResult: Within 24 hours, number 1 in the app charts. 3.1 hours of average user engagement. And over 10.000 runs accompanied.
Runtime
Awards
Silver Award
Film & Audio
Any Other
Bronze Award
Interactive & Mobile
Interactive Campaigns
Bronze Award
Integrated & Innovation
Branded Content
Details
Categories:
Country:
Year:
Credits
Client:
Ochsner Sport
Agency:
Art Director:
Lukas Frischknecht
Leandro Disler
Creative Director:
Lukas Amgwerd
Global Chief Creative Officer:
Armin Jochum
Managing Director:
Andrea Bison
Managing Strategy Director:
Gordon Nemitz
Other:
Alexander Jaggy
Pablo Schencke
Marie Vuilleumier
Angela Cristofari
Calvin Kröhne
More Any Other Works
-
Shortlist Interactive & Mobile Interactive Campaigns
Keikku.health
Bürocratik / Porto & Coimbra
-
Bronze Award Interactive & Mobile Any OtherShortlist Integrated & Innovation Branded Content
DRMAX CHEAT CODE
THIS IS LOCCO
-
Bronze Award Integrated & Innovation Branded Content
My name is my story
Jackleg Studio / MilanoInter Media House & Alkemy / MilanoAlkemy / MilanoFC Internazionale Milano / Milano