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Sammontana – Suono Positivo

The ice-cream brand Sammontana reduced the environmental impact of the Jova Beach Party – the tour organized by the popstar Jovanotti – through a revolutionary way of recycling plastic. The first phase consisted of developing a machine capable of shredding, melting down and turning plastic into a filament for 3D printing through a single-production process. The machine transformed used plastic into a limited edition of 1000 music records sold online, with proceeds going to the WWF.

Awards

Silver Award Integrated & Innovation Product / Service Innovation
Member Club Gold Award Integrated & Innovation Product / Service Innovation

Details

Categories:

Country:

Year:

Credits

Client:

Sammontana

Agency:

Auge Communication

Art Director: Corina Patraucean Alessandro Dore
Copywriter: Federico Anelli Antonio Mitra
Creative Director: Federica Ariagno Giorgio Natale Williams Tattoli
Technical Partner: Kleemotion Sharebot Fiberforce

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