A plastic bag floats through the air over a supermarket parking lot and ends up on a shore. Like a soul, a shopping cart breaks free from the others and trundles off on its own. It is seen to dive into the sea and resurface full of plastic litter. The trolley then sets off on a journey around the world. The spot ends with the protagonist returning to the supermarket, with the claim “Good shopping can change the world”.
Shopping Cart
Awards
Silver Award
Film & Audio
TV/Cinema Commercials
Details
Categories:
Country:
Year:
Credits
Client:
Coop Italia
Agency:
Account Executive:
Irene Vismara
Account Supervisor:
Laura Carrisi
Agency Producer:
Alessandro Pancotti
Art Director:
Barbara Rizzuti
CCO:
Giovanni Porro
Client Services Director:
Luisella Marelli
Copywriter:
Anna Lasagni
Creative Director:
Antonio Campolo
Luigi Fattore
Director of Photography:
Ruben Impens
Film Director:
Vincent Lobelle
Strategic Planner:
Francesca Travisi
Sara Taschera
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