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#ShowUsEqual

While male athletes receive 90% of the coverage in Germany, women receive only 10%. Under the motto #ShowUsEqual the DOSB wanted to make a statement against this inequality. We transformed this statistic into a wearable symbol that anyone can easily replicate and share on social media: A pair of mismatched socks. The statistics are also consistently reflected in a specially designed packaging.The status quo on the outside, the aspired goal on the inside.

Awards

Gold Award Print & Outdoor Direct Marketing
Bronze Award Interactive & Mobile Social Media Campaigns

Details

Categories:

Country:

Year:

Credits

Client:

German Olympic Sports Confederation

Agency:

Accenture Song Germany

Account Supervisor: Jan Vierig
Agency Producer: Jan-Ole Brendel Lore Glander Martin Lühe
Art Director: Jenne Genser Marcus Gackstetter Natasha Pramanik Cristina de Blas Andy Cruz
Copywriter: Daniel Guiu Jenne Genser Tim Bolte Fabian Rößler Erik Baeßmann
Designer: Ralf Seelig
Editor: Christian Hilfinger Alexander Seipel
Head of Digital Communications: Jens Behler
Head of Marketing: Florian Frank
Lead Creation: Christoph Bielefeldt Marco Obermann
Other: Stefan Wübbe André Tiedemann
Photographer: Tobias Schlieperskötter
Post Production: Tobias Schlieperskötter
Production Company: Marco Cordes
Sound Designer: Klaas Nocken R. Überschuß J. Finck Barboza C. Remolina
Speaker: Ella Schreiber

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