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SIGHTS OF TOMORROW

“Sights of Tomorrow” turned Google Maps into climate activism: AI images of Austrian landmarks, scientifically adjusted to show their likely 2070 appearance, were uploaded via a loophole and surfaced as if real. The visuals confronted users with an unavoidable view of the crisis, turning casual map-browsing into a reckoning. The campaign reached millions without media spend, went viral, and shifted perceptions of climate activism.

Awards

Silver Award Brand Experience PR / Events
Bronze Award Integrated & Innovation Artificial Intelligence
Shortlist Brand Experience New Use of Media
Shortlist Integrated & Innovation Integrated and Innovation for non-profit / public service / NGO
Shortlist Integrated & Innovation Best Use of Data
Shortlist Interactive & Mobile Interactive & Mobile for non-profit / public service / NGO
Shortlist Interactive & Mobile Any Other

Details

Categories:

Country:

Year:

Credits

Client:

Letzte Generation Austria

Agency:

Demner, Merlicek & Bergmann / DMB. / Vienna

Creative Director: Daniela Sobitschka

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