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Sina oled oma rinna hoidja / You are your own bra

We sent the checked-shirt to dozens of Estonian women (actors, journalists, politicians etc) as a part of breast cancer screening campaign SINA OLED OMA RINNA HOIDJA asking to set a good example. In Estonian, the word “rinnahoidja” (“bra” in eng) is a compound word that consists of two words: “breast” and an agent noun derived from the verb “to hold”. So, for Estonian, this line holds a double meaning: “You are the caretaker of your breasts” and “You are your own bra”.

Awards

Member Club Gold Award Print & Outdoor Direct Marketing

Details

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Credits

Client:

Haigekassa

Agency:

AD Angels

Agency Producer: Annika Avikson
Animator: Märten Viik
Art Director: Triin Heimann
Copywriter: Kaidi Kasenõmm
Creative Director: Kärt Villmann
Photographer: Sandra Palm

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