Skrull Invasion is more than a social media campaign. It’s also an innovative use of influencers that made the audience experience “Secret Invasion” as an interactive espionage game that helped reach the Top 1 popular series. Skrulls impersonate influential people to conquer Earth, so we looked for doubles of top SM influencers making the invasion real. Our Skrulls snuck into their official accounts pretending to be them with organic content and users had to unmask them.
Skrull Invasion
Awards
Shortlist
Interactive & Mobile
Social Media Campaigns
Details
Categories:
Country:
Year:
Credits
Client:
Disney+ Spain
Agency:
Art Director:
Miguel Ángel Campillejo
Creative Director:
Gonzalo Calvo
Pablo Caraballo
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