Who says you need big thighs to enjoy a bike tour? The smart ebike’s motor supplies support for effortless driving. We delivered this message in an entertaining music video and spread it via social media. The clip jumps on board of the popular internet meme, “Never skip leg day”which pokes fun at disproportionate wannabe bodybuilders with skinny legs. In our film, though, they sing with confidence: “I skip leg day!” Why? Because they ride an ebike.
smart ebike “I skip leg Day”
Awards
Silver Award
Film & Radio
Any Other
Details
Categories:
Country:
Year:
Credits
Client:
Mercedes-Benz Cars Vertrieb Deutschland
Agency:
Art Director:
Shelley Lui
Chief Creative Officer:
Wolfgang Schneider
Copywriter:
Timo Fiebig
Creative Director:
Daniel Haschtmann
Tobias Feige
Creative Managing Director:
Jan Harbeck
Director of Photography:
Carlo Jelavic
Executive Creative Director:
Ton Hollander
Film Director:
Tobias Perse
More Any Other Works
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Nomination Film & Radio Any Other
Keynote Presentation
Kolle Rebbe
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Scholz & Friends
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Gold Award Film & Radio Any OtherSilver Award Design & Craft Any OtherNomination Film & Radio Sound Design
37 Days
Leo Burnett France