With the 2.69m-long smart fortwo you’ll always find a gap. This way you never have to worry about being late because of a desperate search for a parking space. This pre-roll campaign shows a smart fortwo that, by parking in the middle of the headline, creates a full stop in the sentence, turning a negative idea into a positive one with ease.
smart Full stop
Awards
Nomination
Film & Radio
Any Other
Nomination
Print & Outdoor
Digital Screens
Details
Categories:
Country:
Year:
Credits
Client:
Daimler AG/smart
Agency:
Animation:
Till Markull
Art Director:
Shelley Lui
Chief Creative Officer:
Wolfgang Schneider
Copywriter:
Nico Baumann
Creative Director:
David Missing
Creative Managing Director:
Tobias Grimm
Mirko Stolz
Editor:
Till Markull
Executive Creative Director:
Michael Schachtner
More Any Other Works
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Bronze Award Print & Outdoor Digital Screens
Fry January
Demner, Merlicek & Bergmann / DMB. / Vienna
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Silver Award Print & Outdoor Digital Screens
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N2 Creative OyAAMU Suomen Lasten SyöpäsäätiöInteractive Inuits Oy
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Gold Award Print & Outdoor Digital Screens
A British Original
MG OMDUncommon Creative Studio / London