Insight: Banks have always been giving their mortgage contracts into classic document folders. We have added to ours an extra feature. nIdea: ČSOB Bank introduces SmartFolder – the only document folder for a mortgage from which you can make a moving box. nResults: Hundreds of mortgage clients were pleasantly surprised with this handy present. The work won several creative awards and was featured in numerous local and foreign media, including AdWeek.
SmartFolder
Awards
Member Club Gold Award
Print & Outdoor
Mailings
Member Club Gold Award
Graphic Design
Packaging
Member Club Gold Award
Promotions & New Media
New Use of Media
Details
Categories:
Country:
Year:
Credits
Client:
ČSOB Bank
Agency:
Art Director:
Ivan Tichý
Copywriter:
Dajana Székelyová
Jaroslav Vígh
Creative Director:
Jaroslav Vígh
Director of Photography:
Róbert Revák
Head Account Manager:
Anh Doan
Strategist:
Klaudia Linkeschová
Patrícia Reichlová
Unit Director:
Anna Dzurjaníková
More Mailings Works
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Nomination Promotions & New Media New Use of MediaNomination Film & Radio Radio Commercials
Theater Rigiblick Plays the News
FCB Zürich
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Silver Award Integration & Innovation Best Use of TechnologyNomination Promotions & New Media New Use of Media
Mortal Timeline
BBDO Russia Group
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Silver Award Integration & Innovation Best Use of TechnologyNomination Promotions & New Media New Use of Media
The RGB News
Geometry Global Romania