Because teens skip anything that looks like advertising, new Coke Zero was launched using Snapchat in an innovative way to create SnapSkate – the first Snapchat story turned into a game with zero coding and no media investment! A Snapchat story features a series of short videos in which a skater attempts to jump – but fails every time. The jump is made successful only if you tap before you skip to the next clip.
SnapSkate
Awards
Nomination
Interactive & Mobile
Social Media Campaigns
Nomination
Promotions & New Media
New Use of Media
Details
Categories:
Country:
Year:
Credits
Client:
Coca-Cola
Agency:
Account Management:
Anna-Karina Berels
Linda Schipp
Simon Usifo
Max Brunner
Samara Schulz
Vanessa Schmidtke
Agency Producer:
Georg Ilse
Animation Director:
David Henning
Art Director:
Philipp Bertisch
Andreas Richter
Casefilm:
Christian Plähn
Copywriter:
Jens Friggemann
Thorsten Buesser
Creative Director:
Björn Kernspeckt
Stephan Vogel
Tim Stübane
Felix Fenz
Stese Wagner
Editor:
Rene Knoll
Film Producer:
Martina Luelsdorf
Isabel Kast
Sara Barto
Performer/Artist:
izzy
Denny Pham
Programmer:
Frank Schwarzhoff
Technical Director:
Jens Steffen
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