Become a Member

Social Distancing Whopper

After the Italian lockdown, BK needed to inform customers of their restaurants’ reopening. It had to be brave and newsworthy and consider people’s fear of returning to restaurants. Hence, The Social Distancing Whopper, the sandwich that keeps others away from you thanks to its triple quantity of onions. The result surpassed expectations with more than 3 billion media impressions, engagement +98%, +65% in overall sales during the campaign.

Awards

Gold Award Brand Experience PR / Events
Gold Award Brand Experience Promotions
Silver Award Integrated & Innovation Integrated Campaigns for Commercial Brands
Silver Award Brand Experience Point of Sale Experience and Activation
Silver Award Interactive & Mobile Social Media Campaigns
Member Club Gold Award Interactive & Mobile Social Media Campaigns
Member Club Gold Award Print & Outdoor Outdoor
Member Club Gold Award Integrated & Innovation Product / Service Innovation
Member Club Gold Award Integrated & Innovation Integrated Campaigns for Commercial Brands
Member Club Gold Award Brand Experience PR / Events
Member Club Gold Award Brand Experience New Use of Media
Member Club Gold Award Brand Experience Promotions
Member Club Gold Award Brand Experience Point of Sale Experience and Activation

Details

Categories:

Country:

Year:

Credits

Client:

Burger King

Agency:

Wunderman Thompson Italy

Creative Director: Lorenzo Crespi (/Chief Creative Officer/) Luca Iannucci Lorenzo Crespi Pas Frezza
Head of Retail Marketing: Chiara Camerini Porzi
Marketing Specialist: Serena Wieland
Marketing and Communication Director: Laura Vimercati

More Integrated Campaigns for Commercial Brands Works

View More