Stevenage Challenge

In 2018, Burger King was named as the official sponsor of Stevenage FC, one of England’s smallest football clubs. A few years later, Burger King launched the Stevenage Challenge. Thousands of gamers around the world helped to turn this small club into the biggest team online. All they had to do was hire the best players in the game, share their goals online and receive rewards. Within a few hours, Twitter was teeming with images of football stars wearing our logo.

Awards

Gold Award Interactive & Mobile Social Media Campaigns
Member Club Gold Award Interactive & Mobile Social Media Campaigns

Details

Credits

DAVID Madrid

Agency Producer: Marina Rodrigues
Art Director: Felipe Antonioli Andrés Tamayo Pedro Sattin
Chief Creative Officer and Partner: Pancho Cassis
Chief Operating Officer: Sylvia Panico
Copywriter: Luis Giraldo Alexander Allen
Creative Director: Fred Bosch Paulo Rocha André Toledo
Director of Photography: Oriol Barcelona
Film Director: Render Panic by The Movement
Global Creative Director: Fernando Pellizzaro Jean Zamprogno
Head of Social: Alex Sánchez

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