Street View Test

The Google Street View platform was used for the first time ever as a driving school theory asset. All the situations are hand picked by the Automobile Club of Romania’s instructors on Street View and turned into driving school questionnaires, being presented in the official exam format.

“Street View Test” places students in the “driver’s seat” from the very beginning, on the real city streets they’re going to eventually drive on.

Awards

Gold Award Integration & Innovation Best Use of Technology
Nomination Promotions & New Media New Use of Media
Nomination Interactive & Mobile Websites

Credits

Publicis Romania

Art Director: Miruna Macri
Client Service Director: Alexandra Murray
Contributor: Mihai Costache Marius Tudor
Copywriter: Ada Mușat
Creative Director: Jorg Riommi Dan Frinculescu
PR Officer: Andreea Grigorean
Programmer: Constantin Bunica

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