Telco provider Swisscom, the Swiss Ski Team’s main sponsor, wanted a new way to give fans from across Switzerland the opportunity to support their skiers via the Swisscom network. So for the 2017 World Ski Championships in St. Moritz, Swisscom connected fans and athletes like never before – digital fan messages were transformed into a giant snow drawing (16 football pitches long) to motivate the skiers.
Swisscom “#SnowDrawings”
Awards
Silver Award
Print & Outdoor
Digital Screens
Details
Categories:
Country:
Year:
Credits
Client:
Swisscom AG
Agency:
Account Director:
Till Hopf
Account Manager:
Kathrin Eiglsperger
Agency Producer:
Alexander Münzer
Art Director:
Anja Michel
Chief Creative Officer:
Guido Heffels
Matthias Storath
Copywriter:
Christine Ramm
Franziska-Maria Kaul
Creative Director:
Arne Stach
Malte Bülskämper
Designer:
Christian Wellhäußer
Film Director:
Humbi Entress
More Digital Screens Works
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Bronze Award Print & Outdoor Digital Screens
Fry January
Demner, Merlicek & Bergmann / DMB. / Vienna
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Silver Award Print & Outdoor Digital Screens
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N2 Creative OyAAMU Suomen Lasten SyöpäsäätiöInteractive Inuits Oy
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Gold Award Print & Outdoor Digital Screens
A British Original
MG OMDUncommon Creative Studio / London