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The Art Of Hack

In a market hit by inflation and declining TV sales, Samsung found a clever way to launch its premium model The Frame. The Art of Hack redefined the TV as art, benefiting from Spain’s reduced VAT for artworks. Through a website, users uploaded or created drawings to unlock an 11% discount.The campaign drove 2.8M organic views, +55% revenue, massive engagement at IFEMA’s art & tech fair, and made buying a rn TV a smart, playful and cultural brand experience.

Awards

Silver Award Brand Experience Promotions

Details

Categories:

Country:

Year:

Credits

Client:

Samsung

Agency:

Cheil Spain / MadridSamsung Electronics Iberia / Madrid

Creative Director: Jaime Azurmendi
Producer: Maria Jimenez

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