After several months of restrictions due to the Coronavirus pandemic, the bars where we always rooted for our football teams finally reopened their doors, but they no longer had regular customers. Therefore, it was time to root for our bars. To boost morale, Portugal’s #1 beer Sagres and main football sponsor asked fans to toast their favourite bar on social media. They then used the advertising spaces on stadium LED walls to give them visibility on TV and in the stadium.
The Bar Fans
Awards
Bronze Award
Brand Experience
Live Stunts Brand Activation
Member Club Gold Award
Interactive & Mobile
Social Media Campaigns
Details
Categories:
Country:
Year:
Credits
Client:
Sagres Beer
Agency:
Account Director:
Armanda Santana
Account Executive:
João Gonçalves
Agency Producer:
Igor Van Krieken
Art Director:
João Mescas
Copywriter:
João Bronze
Creative Director:
César Sousa
André Leite
Creative Supervisor:
André Sousa Moreira
Designer:
João Mescas
Final Artwork:
André Carreira
Motion Designer:
Ana Paiva
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