Official draws for UEFA’s tournaments are usually quite bland procedures, making it difficult to highlight the city in which they are held in. With Hamburg hosting the final draw for the UEFA EURO 2024, Hamburg Marketing wanted to change that: With the first live spectacle for a draw ever – by recreating the official UEFA draw using actual shipping containers in realtime. Creating an iconic image that was used as the one key image for the worlds news publications.
The BIGGER draw
Awards
Silver Award
Brand Experience
Live Stunts Brand Activation
Silver Award
Design
Spatial Design
Bronze Award
Brand Experience
New Use of Media
Shortlist
Brand Experience
PR / Events
Shortlist
Print & Outdoor
Special Outdoor
Details
Categories:
Country:
Year:
Credits
Client:
HMG
Agency:
Art Director:
Tina Röttgers
Nikolaus Schorn
Photographer:
Ralph Richter
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