To promote Portugal worldwide as a leading surf destination demanded something impactful, something with the power to make headlines around the world, especially in the US, which is a priority market to grow Portugal’s tourism. An 80-foot billboard on an 80-foot building in Times Square served to show an 80-foot wave. An outdoor ad to prove to the world that waves in Portugal are the size of buildings.
The Building Sized Wave
Awards
Nomination
Print & Outdoor
Digital Screens
Member Club Gold Award
Print & Outdoor
Digital Screens
Member Club Gold Award
Interactive & Mobile
Social Media Campaigns
Member Club Gold Award
Promotions & New Media
Ambient Media
Details
Categories:
Country:
Year:
Credits
Client:
Visit Portugal
Agency:
Account Director:
Filipa Vasconcelos
Creative Director:
Ivo Purvis
Pedro Lima
Planner:
João Pereira
Video Motion:
Rafael Simes
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Bronze Award Print & Outdoor Digital Screens
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Shortlist Interactive & Mobile Social Media Campaigns
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Shortlist Interactive & Mobile Social Media Campaigns
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TBWA\Ireland / Dublin