Algarve under severe drought. Locals faced water cuts, but tourism — worth €1B/year — didn’t. Visitors used three times the UN’s daily limit. At Faro Airport, where 91% of them arrive, during its busiest summer week, Visit Portugal created a special outdoor using an unprecedented medium: six transparent suitcases looping endlessly on the luggage carousel, each carrying the amount of water a tourist could save daily.
The Case for Saving Water
Awards
Silver Award
Brand Experience
New Use of Media
Silver Award
Print & Outdoor
Direct Marketing
Details
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Visit Portugal
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