In 2017 Edeka delivered a Christmas ad at its best. But it also came with a high price tag. This led the discount experts Lidl to ponder, “If you are able to buy the same quality products for a lower price at Lidl – wouldn’t Lidl be able to create an ad that is just as heart-warming for a smaller budget?” Lidl’s response came in form of their very own Christmas ad, where they replicated Edeka’s ad using cardboard, glue and a meticulous love for detail.
The cheapest christmas ad.
Awards
Silver Award
Film & Radio
Any Other
Details
Categories:
Country:
Year:
Credits
Client:
Lidl Dienstleistung GmbH & Co. KG
Agency:
Agency Producer:
Silke Rochow
Art Director:
Shelley Lui
Chief Creative Officer:
Wolfgang Schneider
Copywriter:
Nico Baumann
Creative Director:
Nicolas Linde
David Missing
Creative Managing Director:
Tobias Grimm
Director of Photography:
Juhani Zebra
Alex Bloom
Executive Creative Director:
Michael Schachtner
Film Director:
Justin Izumi
Sebastian Graage
Fabian Lindenmeier
More Any Other Works
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Nomination Film & Radio Any Other
Keynote Presentation
Kolle Rebbe
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Silver Award Design & Craft Illustration & PhotographyNomination Design & Craft Motion GraphicsNomination Film & Radio Any Other
Montblanc presents: A Parisian Winter Tale
Scholz & Friends
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Gold Award Film & Radio Any OtherSilver Award Design & Craft Any OtherNomination Film & Radio Sound Design
37 Days
Leo Burnett France