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The Climate Pen

In 2019, after the hottest summer on record, Nordics’ leading newspaper Helsingin Sanomat gifted politicians and decision-makers with the Climate Pen. In collaboration with the Technical Research Centre of Finland, the pen’s ink was made of carbon dioxide. The pen, the journalists’ weapon of choice, encouraged leaders to sign agreements to help solve climate issues. Every signed decision would symbolize a reduction in greenhouse gases.

Awards

Nomination Design Graphic Communication
Member Club Gold Award Design Graphic Communication

Details

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Credits

Client:

Helsingin Sanomat

Agency:

TBWA\Helsinki

Agency Producer: Tuukka Tikkanen
Art Director: Matti Virtanen Sami Kelahaara Carl-Erik Mosander
Chief Creative Officer: Jyrki Poutanen
Concept Designer: Juhana Hokkanen
Content Director: Markus Nieminen
Content Producer: Henrietta Tastula
Copywriter: Martta Kallio Tuomas Perälä Lauri Gran
Creative Director: Erno Reinikainen
Creative Strategist: Aki Toivonen
Editor: Mikko Kuoppasalmi
Executive Account Director: Noora Murremäki
Executive Creative Director: Mikko Pietilä
Lead Designer: Umberto Onza
Photographer: Fanny Haga
Planner: Jesse Korhonen Ville Ruokonen
Programmer: Pekka Raittila Aleksi Pitkänen Tommi Selander
Project Manager: Rosa Kojonkoski

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