The client needed a creative Black Friday campaign, so we focused on a key insight – the start of flu season. During this period, it’s important to strengthen immunity, but Slovaks don’t pay attention to prevention. However, there is one thing they often pay too much attention to – memes. That’s why we partnered with the popular meme page called ZOMRI (DIE in english) and turned their famous bag into a limited vitamin bundle – the NEZOMRI (DON´T DIE) immunity pack.
The Don’t Die Bag
Awards
Shortlist
Brand Experience
Promotions
Shortlist
Interactive & Mobile
Social Media Campaigns
Details
Categories:
Country:
Year:
Credits
Client:
Dr.Max
Agency:
Art Director:
Dominik Mičuda
Creative Director:
Juraj Kováč
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