CUPRA became the 2024 America’s Cup Official Performance Partner. Facing the challenge of no roads at sea, CUPRA redefined sponsorship by creating a functional car-boat inspired by its upcoming model, the CUPRA Terramar. It led boats, placed buoys, and integrated into global race coverage, reaching 2B+ viewers. This innovation drove 57% more chatter, achieved 109% higher media exposure than other model launches and boosted brand recognition to 7.1%, CUPRA’s highest ever.
THE FIRST SAFETY CAR ON WATER
Awards
Shortlist
Brand Experience
Live Stunts Brand Activation
Shortlist
Print & Outdoor
Special Outdoor
Details
Categories:
Country:
Year:
Credits
Client:
CUPRA
Agency:
Art Director:
Nerea Carrasco
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