In 2024, Costa Cruises aimed to attract Gen Z and Millennials, turning its ship into a “Floating Social Media” during the Sanremo Music Contest. Docked off the coast of Sanremo, the ship used its cabin lights to display real-time messages reacting to the Contest, engaging viewers with humor. This innovative strategy bypassed traditional advertising, capturing attention on social media and turning the ship into a key part of the event, enhancing Costa’s brand visibility
The Floating Social Media
Awards
Shortlist
Brand Experience
New Use of Media
Shortlist
Print & Outdoor
Special Outdoor
Details
Categories:
Country:
Year:
Credits
Client:
Costa Cruises
Agency:
Art Director:
Emanuela Gein Lombardi
More New Use of Media Works
-
Shortlist Print & Outdoor Special Outdoor
NO ONE MOVES SNOW LIKE GRISELDA
CYW / Madrid
-
Shortlist Print & Outdoor Special Outdoor
Fall Trimming
INGO Zurich / Zurich
-
Bronze Award Print & Outdoor Special Outdoor
Don’t grill yourself, you’re not a Whopper®
Zaraguza CZ / PragueWavemaker / Prague