Become a Member

The Font of Kindness

Thousands of kids with cerebral palsy (CP) in Russia need therapy. Writing even one letter involves considerable effort for them. Handwriting samples of 33 children with CP were put together into one Font of Kindness on World CP Day. Visitors to the project website could download the font, make a donation, order merchandise, and support kids with CP. In 1 day the font spread across the entire country – outreach exceeded 30mln people. The total €170k raised helped more than 130 kids.

Awards

Nomination Design Any Other
Nomination Integrated & Innovation Integrated and Innovation for Non-profit/Public Service/NGO
Member Club Gold Award Interactive & Mobile Social Media Campaigns
Member Club Gold Award Design Any Other
Member Club Gold Award Integrated & Innovation Integrated and Innovation for Non-profit/Public Service/NGO

Details

Categories:

Country:

Year:

Credits

Client:

Charity Foundation “Gift to an Angel” / Rosbank

Agency:

Smetana

Account Director: Tatyana Grebenkina
Account Manager: Kseniia Stepanova Anastasia Kudryashkina
Agency Producer: Natasha Abzalova
Art Director: Vladimir Zotov
Creative Director: Andrey Buzina
Creative Group Head: Mikhail Vishnevsky
Director of Photography: Andrey Maica
Film Director: Valeria Travkina
Head of Production: Anton Cherkasov
Photographer: Alexey Gorbunkov

More Any Other Works

View More