In the Samaritan Union Social Markets, people affected by poverty can purchase food at prices far below the market rate. However, to provide this service, donations are needed. So, we demonstrated what it feels like to be poor: with a unique line of food products sold at extremely overpriced rates through dedicated vending machines and an online store—thereby generating the necessary donations and raising awareness.
The high price of being poor
Awards
Silver Award
Print & Outdoor
Print & Outdoor for non-profit / public service / NGO
Shortlist
Brand Experience
Promotions
Shortlist
Design
Spatial Design
Details
Categories:
Country:
Year:
Credits
Client:
Samariterbund Wien
Agency:
Art Director:
Corina Lindner
Antonia Langen
Creative Director:
Lea Vukovics
More Print & Outdoor for non-profit / public service / NGO Works
-
Shortlist Print & Outdoor Print & Outdoor for non-profit / public service / NGO
CALENDAR UPDATE
THIS IS LOCCO
-
Shortlist Print & Outdoor Print & Outdoor for non-profit / public service / NGOShortlist Print & Outdoor Craft – PhotographyShortlist Print & Outdoor Craft – Art Direction
Silhouettes
neverland / LondonJames Day / London
-
Shortlist Print & Outdoor Print & Outdoor for non-profit / public service / NGOShortlist Print & Outdoor Craft – Art Direction
Illness Tears, Hope heals
MAGIC Agency