Hinz&Kunzt, Germany’s leading street paper, searched for a unique concept that confronted the low willingness to donate and people’s disregard for homelessness. With AI’s help, we turned homeless people into artists so they could profit from their artwork. We exhibited their paintings at 13 locations visited by thousands who donated, purchased catalogues and merchandise, learned about Hinz&Kunzt, and met the artists. 30 life stories. 30 art pieces.
The Homeless Gallery
Awards
Bronze Award
Integrated & Innovation
Integrated and Innovation for non-profit / public service / NGO
Bronze Award
Integrated & Innovation
Best Use of Technology
Shortlist
Brand Experience
Live Stunts Brand Activation
Shortlist
Design
Spatial Design
Details
Categories:
Country:
Year:
Credits
Client:
Hinz&Kunzt / Hamburger Kunsthalle
Agency:
Creative Director:
Jessica Philipp
Philip Bolland
Photographer:
Kai-Uwe Gundlach
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