In Bulgaria every fourth woman is at risk of breast cancer and many cases are detected late. That’s why we leveraged Black Friday, Fashion Days’ biggest day, to offer “The Invisible Bra.” – an empty box with self-check instructions for breast cancer. We prominently featured it on the website, app, our newsletter and even sent it to influencers instead of traditional Black Friday gift boxes. This simple gesture transformed Black Friday into a vital health conversation.
The Invisible Bra
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Interactive & Mobile
Social Media Campaigns
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