Finnish dairy brand Valio Gefilus contains one of the most researched bacteria, LGG, that supports your gut resistance. Because of European food legislation the benefits the product has cannot be advertised. To let it prove its power, Lonely Planet’s Ian Wright, was asked to do what even toddlers know is forbidden: lick the dirtiest places in Europe. And drink Valio Gefilus.
The lick-hiker’s guide to inner strength
Awards
Gold Award
Integration & Innovation
Content Ideas
Details
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Credits
Client:
Valio Oy
Agency:
Account Director:
Jussi Lindholm
Account Manager:
Jonna Ilvonen
Ad Assistant:
Elli Tervo
Agency Producer:
Pauliina Teirikari -Cocoa Mediaproductions
Animation:
Joni Kuusisto
Teemu Berglund
Hanna Kartano
Janne Ahvenlampi -Cocoa Media Production
Art Director:
Ville Granroth
Copywriter:
Anu Niemonen
Juha Nikkilä
JP Siili (Script – Cocoa Mediaproductions)
Creative Director:
Eka Ruola
Director of Photography:
Anton Tevajärvi
Janne Ahvenlampi -Cocoa Media Production
Executive Vice-president:
Elli Siltala -Valio Oy
Film Director:
Tom Hakala
Production Company:
JP Siili (Script – Cocoa Mediaproductions)
Sound Designer:
Markku Mäkelä
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