92% of women feel unprepared for menopause. To teach symptoms, we made an innovative Spotify playlist where 100 songs read as a story describing 34 symptoms, from brain fog (Where Is My Mind?) to vaginal dryness (U Can’t Touch This). It struck a chord, being shared by celebs and MPs and inspiring Naomi Watts to join Menopause Mandate. Spotify and OOH owners donated ad space to the idea. With zero spend, we gave 3 million people better knowledge of these Ch-Ch-Ch-Changes.
The Menopause Mix
Awards
Shortlist
Interactive & Mobile
Interactive & Mobile for non-profit / public service / NGO
Details
Categories:
Country:
Year:
Credits
Client:
Menopause Mandate
Agency:
Creative Director:
Sarah Levitt
More Interactive & Mobile for non-profit / public service / NGO Works
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Shortlist Interactive & Mobile Interactive & Mobile for non-profit / public service / NGO
I’m Fine
CF.Digital / KyivNGO "Ukrainian Witness" / Kyiv
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Bronze Award Brand Experience PR / EventsShortlist Interactive & Mobile Interactive & Mobile for non-profit / public service / NGO
The Props of Life
Publicis Groupe Hungary / Budapest
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Silver Award Interactive & Mobile Interactive & Mobile for non-profit / public service / NGOBronze Award Brand Experience Live Stunts Brand Activation
600 Minutes Stoppage Time
la red / HamburgIQ digital / Hamburg11Freunde / Berlin