Swiss supermarket Migros has banned alcohol sales for a 100 years. In 2022 he strategic issue was put to a vote among Migros’ cooperative members. A taboo for many. To lighten the load of this delicate topic, we invented the Migros Beer: OUI and NON – with and without alcohol. No matter the result there would be reason to celebrate. The result: millions of earned media, the highest voting participation in Migros history and eventually a very successful new product.
The Migros Beer
Awards
Gold Award
Integrated & Innovation
Integrated Campaigns for Commercial Brands
Bronze Award
Print & Outdoor
Direct Marketing
Shortlist
Brand Experience
New Use of Media
Shortlist
Brand Experience
PR / Events
Details
Categories:
Country:
Year:
Credits
Client:
Migros-Genossenschafts-Bund
Agency:
Art Director:
Jannic Mascello
Creative Director:
Jan Kempter
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