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The Milk Books

Spar Slovenia launched a new type of book printed on milk packaging that would remind and encourage the residents to read more. The writer asked followers of Spar’s social channels to help him create stories using votes or comments. Hence, The Milk Books. Ordinary store shelves were transformed into bookshelves in 102 shops across Slovenia, encouraging customers to read.

Awards

Nomination Brand Experience Point of Sale Experience and Activation
Member Club Gold Award Brand Experience Branded Spaces
Member Club Gold Award Integrated & Innovation Integrated Campaigns for Commercial Brands
Member Club Gold Award Integrated & Innovation Product / Service Innovation
Member Club Gold Award Interactive & Mobile Social Media Campaigns
Member Club Gold Award Brand Experience Point of Sale Experience and Activation

Details

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Credits

Client:

Spar Slovenija

Agency:

Futura DDB d.o.o.

Art Director: Robert Križmančič
Copywriter: Robert Bohinec Nino Bavčar Boštjan Gorenc
Creative Director: Robert Bohinec
Designer: Janez Vizjak Iztok Perko
Illustrator: Maruša Koželj
Project Director: Mija Gačnik Krpič
Project Manager: Anuša Žagar Peter Dobovičnik Mija Gačnik Krpič

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