The Minefields Honey Project

IDEArnThe Minefields Honey Project – the magic mix of nature and tech helps us to create a product that never meant to exist by turning unsafe areas into flourishing gardens for symbolic honey making.

MECHANICSrnPersonnel limited edition jars with details about our issue became a diplomatic tool and were given directly to influential people. The harvested honey became an invitation to fundraising events for Ukraine’s demining.

Awards

Gold Award Integrated & Innovation Integrated and Innovation for non-profit / public service / NGO
Silver Award Brand Experience Promotions
Silver Award Integrated & Innovation Product / Service Innovation
Bronze Award Brand Experience New Use of Media
Bronze Award Integrated & Innovation Best Use of Technology
Shortlist Print & Outdoor Direct Marketing

Credits

Saatchi & Saatchi Ukraine / Kyiv

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