The new Old Spice Captain makes you smell so fresh and epic that there was nothing in the sea with which to compare it and explain its smell. Hence, the need to create that something: “The most epic seafaring legend ever told”. The quest of a man trying to retrieve the arm taken away from him by a sea. A story was created on Instagram where 1,500 users decided how the story would unfold and even sent photos to put a face and body to the characters.
The most epic seafaring legend ever told
Awards
Silver Award
Interactive & Mobile
Social Media Campaigns
Bronze Award
Print & Outdoor
Outdoor
Details
Categories:
Country:
Year:
Credits
Client:
Old Spice
Agency:
Art Director:
Vallivana Gallart
Rodrigo Sevilla
Santiago Schiappacasse
Copywriter:
Marcos Romero
Alejandro Alvarez
Creative Director:
Juan Frias
Carlos Mañas
Gastón Guetmonovitch
Designer:
Vallivana Gallart
Graphic Production:
Cristian Coca
Head of Print:
Pedro Garcia
Illustrator:
Sara Alonso
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