The most German supermarket

To show what less diversity looks like, EDEKA opened a supermarket without foreign products.

Awards

Gold Award Promotions & New Media Promotions
Gold Award Promotions & New Media Events
Gold Award Integration & Innovation Social Responsibility Campaigns
Member Club Gold Award Promotions & New Media Promotions

Credits

Jung von Matt AG

Art Director: Pia Mader Franziska Krüger
Copywriter: Heiner Twenhäfel Dany Rothemund Anne-Marie Brandner
Creative Director: Jens Pfau Sebastian Schnell Anna Lichnog
Film Director: Kai Sehr
Music Composer: Simon Heeger Christian Vorländer Christian Nord Malte Hagemeister
Producer: Marie Bohr

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