More than 24 million people in Germany have a migrant background, yet important political speeches are still held exclusively in German. This excludes many from social discourse, with 15% speaking little to no German at home. To promote inclusion, “Open to Diversity” used AI to translate President Frank-Walter Steinmeier’s Christmas address into the 12 most spoken languages in Germany. For the very first time millions could experience the speech in their native language.
The most inclusive Christmas address
Awards
Silver Award
Integrated & Innovation
Best Use of Technology
Shortlist
Brand Experience
New Use of Media
Shortlist
Interactive & Mobile
Social Media Campaigns
Shortlist
Interactive & Mobile
Interactive & Mobile for non-profit / public service / NGO
Details
Categories:
Country:
Year:
Credits
Client:
Open to Diversity – Closed to Exclusion
Agency:
Art Director:
Vanessa Fehst
Creative Director:
Melis Adigüzel-Tripp
Simon Hiebl
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Shortlist Interactive & Mobile Social Media Campaigns
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Shortlist Interactive & Mobile Social Media Campaigns
Open Doors This Christmas
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Shortlist Interactive & Mobile Social Media Campaigns
The premier of the flight NCH357
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