The first museum in the world that opened its doors in anticipation of closing them. And recycling them. An ephemeral space entirely of plastic built next to Spain’s most visited museum, the Reina Sofía. We showed with facts and scientific rigor that the problem is not plastic, but what we do, or don’t do, with it. After closing (17 May – World Recycling Day), the entire museum was recycled to become its own merchandising and a book telling its story.
The Plastic Museum
Awards
Bronze Award
Print & Outdoor
Special Outdoor
Details
Categories:
Country:
Year:
Credits
Client:
EsPlásticos
Agency:
Agency Producer:
Marta García Viudes
Rafael García de Heras
Art Director:
Pablo Campoamor
Audiovisual Producer:
Manuela / Cristina / Paloma Zamora / Cortizas / Martín
Creative Director:
David Ballester
Tania Riera
Editor:
Juan Acosta
Film Director:
Paco Carpio
Graphic Production:
Timoteo Martín
Other:
Nacho Guilló
Abelardo Bethencourt
Noelia Dapena
PR:
Eva / Auxi / Marina / Lucía Calo / Gutiérrez / Mendez / Ramos
Programmer:
Lucía (digital Production) / Cecilia García / Pastorino
Paco Ortiz
Social Listening & big data:
José Vicioso
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