In Slovenia child sexual abuse is a serious issue and a taboo, while the number of abuse reports is decreasing. An analogy of the escape room was used to overcome the taboo. Sexually abused children are held captive behind the four walls of an abusive environment, from where they cannot escape. Only adults can help them and the only solution is to report the abuse. The event was held at a real-life crime scene and the premiere of the video at the biggest media event.
The real-life Escape Room
Awards
Nomination
Integration & Innovation
Integrated Campaigns
Member Club Gold Award
Integration & Innovation
Integrated Campaigns
Member Club Gold Award
Integration & Innovation
Public Service & Charity Campaigns
Member Club Gold Award
Integration & Innovation
Content Ideas
Member Club Gold Award
Integration & Innovation
Creative Strategy
Details
Categories:
Country:
Year:
Credits
Client:
Unicef Slovenija
Agency:
Account Director:
Anja Šeme Todorovič
Art Director:
Primož Kos
Client Representatives:
Irena Stamenkovič
Copywriter:
Jure Korenč
Sašo Petek
Creative Director:
Sašo Petek
Designer:
Damijan Penič
Face of Campaign:
Amadea Ris
Film Director:
Luka Štigl
Photographer:
Andraž Fijaž Bačovnik
Programmer:
Leon Škrilec
Public Relations:
Maša Gorjup
Sound Designer:
Matjaž Moraus Zdešar
Strategy Director:
Dino Zupančič
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